Before & After

G2 Lounge

Created to unveil Gatorade’s G2 product line, the lounge concept traveled the country to high profile sporting events such as Super Bowl and NBA All-Star Game. The media experience included opportunities to hang out and interview athletes, sample a G2 and bowl against an athlete for charity in the bowling lanes we built in the lounge.

Athletes and celebrities such as Peyton and Archie Manning, Joe Montana, Tony Gonzales, Carson Palmer, Mia Hamm, Nomar Garciaparra, Mike & Mike from ESPN and Adam Sandler experienced G2 firsthand and raised $150,000 for United Way.

We worked with Pulse 220 to create the G2 Lounge which combined with a broader media strategy led to outstanding product sales, more than 300 stories published, 125 million print and broadcast impressions and over $200K in donations to charity.