Blog

On a day to day basis, event professionals wear many hats. Experienced event producers must be skilled in communication, organization, attention to detail, multi-tasking, taking exact measurements, and last but not least, branding. Often times, clients will request a branded activation. This includes printed materials branded with their company logo, […]

by AOO Events senior producer Kelly Melo         Technical event production is a big job that requires a high-level of expertise. The best thing that you can do for yourself, your client, and your program is to hire a seasoned Technical Director to help you design and […]

Rheana Coon has been in the hospitality industry since the age of 15 when she took an after-school job at a local flower shop. Rheana’s experience as a young floral designer sparked a lifetime of passion for special event production, which was then stoked by a position at the Bellagio Resort and Casino in Las […]

Meet AOO Events’ Senior Producer Kelly Melo! Kelly Melo is a logistics powerhouse, capable of managing and executing multiple projects with extreme precision. As Senior Producer, Kelly lends her expertise to the team at AOO Events Inc., where planning events from concept to execution is her specialty. Over the last […]

Meet AOO Floral‘s Jason Vorse! Known for groundbreaking sculptural designs that he describes as “modern with a romantic edge,” AOO Floral’s lead designer Jason Vorse infuses his work with a deep knowledge of horticulture and plant physiology.  He studied Floral Mechanics and Design Elements at the Seattle Floral Design Institute […]

This past Sunday April 10th, the team at AOO Events joined forces to participate in a six mile mud run at Castaic Lake. The Down and Dirty marathon included over 20 obstacles, which highlighted the team building aspects of the run through collaboration, support and working together. The team completed the course in a […]

Behind every major event production is a great stage designer, a great team and a whole lot of teamwork. Once an event has been given the green light, AOO Events CEO David Merrell is usually the first point of contact for initiating design plans. For this recent event, the client […]

Everyone in special events has that one moment that ignited their passion for the event world … this is Jimmy’s: In 6th grade each student was given an ‘egg baby’ to keep alive and safe for a month. Any crack in the egg resulted in failing the project. The health […]

Brandis Protenic is our newest addition to Team AOO Events. Born in Newport Beach, and raised in the west Texas town of El Paso, Brandis returned to Southern California to pursue a culinary career. When she quickly realized her love of food and beauty regimen didn’t quite translate to 4:00 AM bakery […]

American film, stage and television actress Alfre Woodard began hosting an annual industry dinner for African American, and women of color in film over five years ago. The dinners began after Viola Davis and Taraji P. Henson were both nominated for an Academy Award and Woodard saw an opportunity to […]