Leading up to the Oscars is a busy time for several event planners in Los Angeles. Besides the main event, which usually takes place in late February or early March, there are many high-profile events surrounding the Academy Awards. One such event, is Alfre Woodard’s “Oscars Sistahs Soiree,” which has been produced and designed, by AOO Events since March 2014. This year, the event was held in The Royal Suite at The Beverly Wilshire, in Beverly Hills, CA.
The “Oscars Sistahs Soiree” is unique because of the noble meaning behind it. Alfre Woodard started the event over eight years ago, as a way to unite African American actresses in film and come together to celebrate their outstanding work in film. The intention of the design is to incorporate the client’s favorite colors, which were orange, pink and yellow and provide an atmosphere, where the group will be comfortable conversing and catching up with each other. While the attendees gather, the background is set with inspirational images of past and present African American women that have been honored throughout the years.
Installation begins eight hours before the event, where a professional art curator comes in and sets up iconic shots of African American women in film throughout the suite. The theme is one of celebration and honor, providing an open format for the invited guests to bask in a special moment for not only themselves but also their peers. For this year’s event, our production team supervised vendors on site, designed and sectioned the draping that would provide a private area for invited media guests as well as kitchen staff and placed several ruffled rose and orchid flower arrangements throughout the room. Framed artwork placement was done on site and it all fit perfectly as as if part of the existing décor in the suite. We incorporated gold, silver and mercury votives, which went well with the design of the suite also giving off a warm amber glow. Pinspots, uplighting and tea lights gave the perfect ambiance at night once the sun was set.
We caught up Jaka Jaiteh, AOO Events producer, to get a recap of the special evening. “The client loved the flowers and décor the most. They were very pleased with how the iconic black Hollywood posters looked and were placed and tight into the room. This was our third year working with the client and we were able to draw on our past experience to anticipate some of the needs, which ensured the event ran smoothly,” says Jaiteh.
View more photos from Alfre Woodard’s annual “Oscars Sistahs Soiree” below;
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