AOO Events is always thrilled when we get the chance to offer our design services for a seaside event. The design possibilities are endless, from sunset bonfires to beach-combed treasures; we’re able to draw on a wealth of inspiration from the surf and sand. We recently had the pleasure of designing a one-of-a-kind reception for a major automotive company. The client felt the event should have a feeling grounded in elegance weaved decor, without an excessive amount of prop elements. In other words, the event should give off the feeling of being at a sophisticated resort, with all the amenities to boot.
The first stage of development included creating several themes the client would be able to choose from. As we honed in on the final look, our design progressed by using elements of the sea, and we felt this would be reminiscent of a luxury beach celebration. Our lead producer, C.J. Stermer, used his creative prowess to align his own views with the client’s expectations. This is the end goal for all great designers.
One of the challenges we faced involved building several platforms for displaying automobiles. We wanted these platform stages to align with the theme of the event, yet be able to stand out within the design make-up. C.J. used a white, circular, hard-set platform.
“Originally the client wanted the platforms to rotate, however because we were outside and because of the unstable ground, having a rotating platform didn’t meet the budget because we would have had to get levels and specific types of equipment to have that platform leveled,” C.J. said. As many event producers can understand, the challenges didn’t stop there. “The second challenge was actually getting these vehicles from their truck, driven over unstable ground, which we couldn’t do because they all had to be pushed by eight to ten guys, which for insurance purposes had to be the client’s own team.” AOO’s team worked collaboratively with the client to push the cars along unstable ground, through the barriers of the tent and up custom built ramps to be situated in the center of the ramp. The ramps needed to be specially made to make sure the tires of the car would not chip the edges of the ramp. Once the cars were in place, the teams had the additional task of dismantling the ramps.
Eventually the evening came together just the way the client envisioned. “It all came together pretty fast once we got the layout done and the essential hardware in place, dropping the furniture and queuing the lights came effortlessly,” C.J. said, “I think it came together really well, the client was overwhelmed with excitement and their bosses thought it was great. For me the highlight of it was being able to stand in the back of the room and literally watching the sun set over the ocean, while everyone enjoyed the evening.”