A Tequila Sunrise … and Sunset

A permanent installation for Patron Tequila celebrates the origins of the well-known spirit with a luxurious look and feeling. The design of this special immersive environment took place both in outdoor and indoor areas perfect for social distancing. Here, special guests and influencers gather to sip tequila and get a glimpse inside the world of Patron.

Before. During. After.

The focal point of the space is a brilliant graphic element. The 16-foot-long 8-foot wide waterfall LED screen begins above the bar and “spills” into the space. The images on it evolve in a slow time-lapse to unveil how tequila is made, from first light at the agave fields where it all begins to the bottling of the spirit in the brand’s signature bottles and finally to a magical sunset and cocktail hour. 

Our design considered one of the elements that makes Patron so special – its mission to the art of handcrafted design from barrels to corks and bottles. We honored this with several handmade elements such as a custom shelving unit and a show-stopping cocktail table made from live edge wood and inlaid with a garden of agave plants.

Ultimately, this special installation and design came together just like a Patron tequila – aged perfectly with care, and just in time for cocktail hour.

Designed and Installation: AOO Events | AOO Senior Producer:  Jaka Jaiteh | Venue: TMA Hideaway, hideawaystyle, LED Screen: The One Up Group

Anne Winters, an influencer followers shares here love of Patron with her 1M followers

A special guest celebrates her 27th birthday with a “Smoky 27” Patron cocktail