The Montgomery Summit is a two-day conference comprised of multiple presentations, and this year its production became more complex when it went virtual. The complex virtual event production included 71 seminars with 250 presenters (plus all their teams and assistants) and was streamed live to guests from Seas Pro in […]

Last March our industry came to a standstill, and slowly but surely, we transitioned to connecting through virtual events of all kinds on platforms that made it possible, like Zoom and Exvo by All Seated. Now that we are returning to a bit of normalcy as vaccinations roll out, I’m […]

The beginning … As an ambassador for Allseated, David Merrell and AOO were tapped by that company’s founder, Sandy Hammer, to produce the launch of ExVo, it’s latest virtual offering. David and team worked alongside the coders and designers at Allseated to create the functionality and elements needed for ExVo […]

We’re coming to you virtually from the Association of Club Catering & Event Professionals (ACCP) National (Virtual) Conference! We arrived at the Fairmont Hotel in Santa Monica, computers, remotes, lead wires and power packs expecting anything. But thanks to months of minute-by-minute preparation with our client, Lynne LaFond DeLuca, the […]

A permanent installation for Patron Tequila celebrates the origins of the well-known spirit with a luxurious look and feeling. The design of this special immersive environment was led by AOO designer Ruben Gomez and took place at the TMA Hideaway, a space with both outdoor and indoor areas perfect for […]

A Letter from David Merrell Hello from the edge of the world! If you are like me, you’ve been through the ringer in the past few months as we search for ways to navigate anew. Personally, I needed a journey that would bring both relief and inspiration. I found it […]

We are in a time of “business as unusual.” The companies that are winning are those that don’t fall into fear and contraction but use this time to deepen their message in even more expansive ways. Our team has been working hard to find a way for our clients to […]

By now you are wondering — as we all have — what the future of live events will be. And by now you might have realized — as we all have — that they will look and feel very, very different. We hear it all the time … I can’t […]

It was Monday and elements were in motion for a Thursday evening event, the fourth annual Rebels With a Cause, a fundraiser for the Lawrence J. Ellison Institute of Transformative Medicine to which 450 high-profile guests were expected. Visionaries in medicine, philanthropy, tech, entertainment and education had RSVP’d. James Corden […]

What does farmhouse chic entail? For our designers it means taking cues from looks we see in publications, on home design shows and in the designs we want, and achieve, in our own gracious lifestyles. The connection between the good life, aspirational living, comfort and beauty is made clear in […]