PepsiCo hosts a hospitality suite every year to celebrate the Super Bowl in the city where the game is played. This year, the backdrop was the 36th floor of the Grand Hyatt in downtown San Francisco. Our event space occupied the entire floor and every room had a breathtaking view of San Francisco. Our goal was to design a multi-brand experience that celebrated football with a look that was clean and modern. We went with a royal blue and gold palette with geometric shapes to accent.