Hollywood Events

Hollywood Events

Every summer in Hollywood events begin to crop up with the initials “FYC.” Posts on Instagram and Twitter overflow with the hashtag #FYC.

What does it all mean? These are Hollywood events, inspired by TV shows and their producers who are promoting these shows to Emmy Award voters. For event planners, it’s a great time to flex our brand and experiential marketing muscles.

We had a lot of fun this season with events for shows featuring fresh new faces and others with veterans of the golden era of TV.

Here are a few!

hollywood eventsFor an event for the college-based show Grown-ish, we worked with Freeform to design a frat party with lawn chairs, popcorn machines and of course, keggers. Catering by Chef Draden.

Hollywood events

Hollywood Events

Across town, at the Westfield Century City shopping center, our design team recreated the sets from two iconic seventies shows for an FYC promotion for the show called “Live in Front of a Studio Audience.”

hollywood eventsAnd finally, we were part of the screening event for that same show. We designed a living room setting for a panel discussion as both shows took place primarily in living rooms.

hollywood events