Every summer in Hollywood events begin to crop up with the initials “FYC.” Posts on Instagram and Twitter overflow with the hashtag #FYC.
What does it all mean? These are Hollywood events, inspired by TV shows and their producers who are promoting these shows to Emmy Award voters. For event planners, it’s a great time to flex our brand and experiential marketing muscles.
We had a lot of fun this season with events for shows featuring fresh new faces and others with veterans of the golden era of TV.
Here are a few!
Across town, at the Westfield Century City shopping center, our design team recreated the sets from two iconic seventies shows for an FYC promotion for the show called “Live in Front of a Studio Audience.”