Taking Time to Smell the Roses

Taking Time to Smell the Roses

CEO and Creative Director of AOO Events David Merrell, recently had the unique opportunity to host his long time friends in the event industry at a private dinner. The dinner took place at LA’s City Club, which boasts sprawling 360 degree views of our wonderful city. Being the event industry veteran he is, Merrell has worked with several of his fellow design colleagues for years. The last of a three part dinner series, hosted by The Little Gray Book and City Club LA, Merrell thoroughly enjoyed the opportunity to sit down with the business friends he considers family.

“In a period of time where we have been so busy, it was nice to get together with friends and people I respect with no agenda,” said Merrell, “It was nice to take a moment to simply spend some time with friends and that was the entire purpose of it.” It has been important for Merrell to introduce his long time colleagues, to some of the newer people that have become an inspiration to him. “I really enjoyed creating an environment where everyone could sit down, relax and enjoy a nice dinner.” Merrell said.

In an industry known for being extremely hectic and sometimes overwhelming, Merrell’s advice is that it’s imperative to always take time to smell the roses. Indeed.

Here are some highlights from the special evening.

AOO Floral

AOO Floral

AOO Floral provided the arrangements for the evening.

AOO Floral

Dish Wish Events provided stunning flatware.


Scott Cummings Music provided soothing sounds from a talented jazz trio, which performed during cocktail hour.


Merrell with treasured industry colleagues, Liese Gardner and Laird McClure.

AOO Events

Mark Sheldon, COO of AOO Events, seen here with veteran event designer Hillary Harris


Event Design and Production: AOO Events

Floral Design:  AOO Floral

Venue: City Club Los Angeles

Photography: Kristina Lee Photography

Chairs and Linen: Luxe Linen

Flatware: Dish Wish Events

Tables: CMC Party Rentals

Entertainment: Scott Cummings Music

Public Relations: The Little Gray Book