Blog

by DAVID MERRELL We just returned from The Special Event. Tuesday was a busy day — Jaka Jaiteh, AOO’s Senior Producer, and I presented a session, and then attended The Gala awards where we collected an award for an incredible team effort — the Ellison Rebels With a Cause event! […]

Live events in 2022 will have a mindful, health-conscious vibe. This will continue to be true as corporations dip their toe back in the water of live events. Here is a profile of one such event that AOO Events produced in 2021.


The Montgomery Summit is a two-day conference comprised of multiple presentations, and this year its production became more complex when it went virtual. The complex virtual event production included 71 seminars with 250 presenters (plus all their teams and assistants) and was streamed live to guests from Seas Pro in […]

Last March our industry came to a standstill, and slowly but surely, we transitioned to connecting through virtual events of all kinds on platforms that made it possible, like Zoom and Exvo by All Seated. Now that we are returning to a bit of normalcy as vaccinations roll out, I’m […]

The beginning … As an ambassador for Allseated, David Merrell and AOO were tapped by that company’s founder, Sandy Hammer, to produce the launch of ExVo, it’s latest virtual offering. David and team worked alongside the coders and designers at Allseated to create the functionality and elements needed for ExVo […]

We’re coming to you virtually from the Association of Club Catering & Event Professionals (ACCP) National (Virtual) Conference! We arrived at the Fairmont Hotel in Santa Monica, computers, remotes, lead wires and power packs expecting anything. But thanks to months of minute-by-minute preparation with our client, Lynne LaFond DeLuca, the […]

A permanent installation for Patron Tequila celebrates the origins of the well-known spirit with a luxurious look and feeling. The design of this special immersive environment was led by AOO designer Ruben Gomez and took place at the TMA Hideaway, a space with both outdoor and indoor areas perfect for […]

A Letter from David Merrell Hello from the edge of the world! If you are like me, you’ve been through the ringer in the past few months as we search for ways to navigate anew. Personally, I needed a journey that would bring both relief and inspiration. I found it […]

We are in a time of “business as unusual.” The companies that are winning are those that don’t fall into fear and contraction but use this time to deepen their message in even more expansive ways. Our team has been working hard to find a way for our clients to […]